Indonesia Update: Regulating claims on processed food labels and advertisements

BPOM Regulation No. 1 of 2022 regarding Supervision of Claims on Processed Food Labels and Advertisements.

Enacted and came into force on January 4, 2022 This Regulation concerns the use of claims such as nutritional, health, isotonic, vegan, etc. on the labels of processed foods. A claim is any description that states, suggests, or indirectly stipulates certain characteristics of a food product relating to its origin, nutritional value, type, production, processing, composition, or other quality factors. Claims on labels must be limited to nutritive/non-nutritive substances, type, amount, and function; daily food intake; balanced nutrition; suitability of the food as a carrier of nutritive/non-nutritive substances. Any claim or description on the label must accurately reflect the actual food product. Claims in advertisements must be in accordance with the approved label in the product’s marketing authorization. A claim must also be proven with analysis from an accredited or government laboratory.

The Appendix of this Regulation sets out guidelines for the description of claims, e.g., the criteria for adding “without added sugar” or “without added salt”. With the issuance of this Regulation, BPOM Regulation No. 13 of 2016 regarding Supervision of Claims on Processed Food Labels and Advertisements is revoked and declared invalid.

By SSEK, Indonesia, a Transatlantic Law International Affiliated Firm. 

For further information or for any assistance please contact indonesia@transatlanticlaw.com

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